Egalite have supported the new campaign by the Department of Health and Social Care. We were proud to be filmed and photographed going about our care work for publicity material.
It is hoped that this new initiative will encourage more young people to consider a rewarding career in care. It is hoped there will be financial backing to support Social Care following announcements by the Government of a £162.5 million fund in place until March 2022 to help recruit and keep dedicated and skilled social care staff. The Government has also pledged to invest over £5 billion into social care to help bring about reforms to health and social care funding.
The adverts will run across radio, digital channels and TV from now until March with a burst of high profile adverts on TV in November 2021 and January 2022. So look out for our team members and the people we support who had great fun filming the adverts.